About Parenting Friendly Organisation, we’ve been talking about, it’s a certification and cultural transformation initiative dedicated to companies that want to build a balanced, inclusive and high-performing work environment for their parent employees.
The project was founded by Oana Cojuhovschi, management consultant and author, in the belief that when organisations take into account the context of people’s lives, performance becomes sustainable. A well-balanced employee is more present, more engaged and more productive, and a company that invests in people strengthens its long-term stability and competitiveness.
Why a Parenting Friendly Organisation programme is needed
Parents make up the majority of working employees, and their needs directly influence productivity, retention and work climate. A lack of clear support policies leads to absenteeism, burnout and turnover, while organisations that adopt a parenting-friendly approach see measurable results: lower recruitment costs, increased loyalty and a stronger employer brand.
We talk about Parenting Friendly Organisation not just as a certification process, but as a business strategy that integrates work-life balance into the organisational culture.
Through consultancy programmes, assessments, training and digital tools, Parenting Friendly Organisation helps companies to build real wellbeing and responsible leadership policies.
Each partnership begins with an assessment of organisational culture, followed by a tailored plan of measurable actions.
How does the Parenting Friendly Organisation programme work?
Solutions include:
- Workshops for managers – to develop a results-orientated and balanced leadership style;
- Internal good practice guides – tailored to the specificities of each industry;
- Post-CIC reintegration programmes – to retain employees returning from leave;
- Digital tools like the Dana chatbot, which provides quick information about parents’ rights and internal policies.
Parenting Friendly Organisation certification confirms the company’s commitment to inclusion, equity and sustainable performance. The process is transparent, based on clear indicators, applicable in diverse sectors – from IT and banking to retail, manufacturing and healthcare.
About Parenting Friendly Organisation – the impact of certification
Certification directly benefits organisational performance:
- increase employee retention and loyalty;
- reduce sick leave and recruitment costs;
- Improve team morale and co-operation;
- strengthen the reputation and visibility of the employer brand.
PFO certified organisations become more attractive to young talent, more financially stable and better prepared for today’s market challenges.
Mission and direction of the project
Beyond certification, the Parenting Friendly Organisation is an advocacy effort for companies and leaders. At a time of falling birth rates and increasing pressures on families, business has a key role to play in supporting work-life balance.
The project promotes a change of perspective: from isolated wellbeing actions to integrated strategies that generate measurable impact and sustainable business results.
Find out more about Parenting Friendly Organisation
For the full picture, we invite you to discover:
- Parenting Friendly Organisation certification process
- Benefits of certification for businesses
- Frequently asked questions about certification
Parenting Friendly Organisation certification is a strategic investment in people, culture and performance.